Setting Objectives - Tourism Development Strategy

TOURISM DEVELOPMENT STRATEGY

Setting Objectives

Community Vision

Tourism Vision and Objectives

Tourism Opportunities

Community Vision

Revelstoke’s community vision, as adopted by City Council in May 1994, is as follows:

Revelstoke will be a leader in achieving a sustainable community by balancing environmental, social and economic values within a local, regional and global context.

Building on its rich heritage and natural beauty, this historic mountain community will pursue quality and excellence. Revelstoke will be seen as vibrant, healthy, clean, hospitable, resilient and forward-thinking. It will be committed to exercising its rights with respect to decisions affecting the North Columbia Mountain Region.

Community priorities include: opportunities for youth; economic growth and stability; environmental citizenship; personal safety and security; a responsible and caring social support system; a first-class education system; local access to life-long learning, spiritual and cultural values; and diverse forms of recreation.

All residents and visitors shall have access to the opportunities afforded by this community.

Tourism Vision and Objectives

Revelstoke’s tourism vision, as agreed to by the Tourism Strategy Steering Committee in November 1996, is as follows:

Tourism Vision

To use the region’s natural and heritage resources to foster the development of tourism in Revelstoke as a viable sector of the economy in a manner which complements the scale, quality and unique features of the community; which balances the interests of tourism with the interests of other industries; and, which balances the needs of visitors with the needs of residents.

Tourism Objectives

To position Revelstoke as a four-season tourism and outdoor adventure destination and to establish a recognizable image of the community among travellers.

To encourage development and marketing initiatives which build on existing tourism strengths and are compatible with this destination focus.

To ensure that tourism development is a well-managed process, in keeping with the character and servicing abilities of the community.

To foster the creation of jobs and the generation of investment income so as to enhance the viability and sustainability of Revelstoke’s economy.

To promote cooperation and goodwill among tourism industry operators, business and economic development agencies, and local government representatives in order to facilitate the realization of these objectives and the achievement of Revelstoke’s tourism vision.

Tourism Opportunities

As part of the Tourism Industry Assessment undertaken during 2002-03, a variety of tourism opportunities were identified. These opportunities were identified based on the unique differentiation of the specific tourism activity that provides Revelstoke with a competitive advantage in that area. These are listed in Table 3.1.

Table 3-1 Revelstoke Tourism Opportunities
	Unique Differentiation	GAP (Product/Service)
Snowmobiling	very long season steep, deep, fresh powder riding beautiful mountainous panorama vs flat Prairies high alpine meadows no fences town is snowmobile friendly some sled in/out accommodation excellent trail system strong local club	need more sophisticated trail maintenance and grooming… charge a rider tax family riding shoulder season promotion…there is still 50 feet of snow in the shoulder season snowmobile tours snowmobile camps test track
Heli and Cat Skiing and Boarding	finest, steep, deep, powder in the world big glaciated terrain pristine …untouched...very accessible ice to trees in 30 seconds Canadian Avalanche Association based in Revelstoke After ski experience offered in town	well represented…no gap no one day package
Downhill Snow Sports	potential for longest vertical drop in North America natural amphitheatre affordable	mountain not developed if large development not approved then mountain should be approved to double in size
Ski Touring	Selkirks is a famous word in snow backcountry lodges qualified guides	entire area could feature ski touring
Cross Country Skiing	Mt McPherson is a good local ski facility long season of consistent snow	virtually unknown day lodge
Snowshoeing	long season of consistent snow many areas to snowshoe	virtually unknown potential to develop snow shoeing trails
Heli Hiking	high alpine to yourself	well represented…no gap more backcountry infrastructure…huts
Mountain Biking	backcountry riding at your doorstep from single track to decommissioned logging roads very extreme riding…shale ground base beginner to expert runs with minimal people in the backcountry	• need more trails…more single track guide book need events and races need new local people and energy to develop it full service bike store
Hiking	guided hikes through national parks with naturalists can hike from the town direct to wilderness drive to the high alpine and hike from there interior rainforest ecosystem proximity to national parks	not well developed build more trails from the town guide book not positioned around the national park’s names guided hiking tours • interpretive programs needs more exposure transportation to Mt. Revelstoke summit
Climbing	mountain guiding started near Revelstoke ice pillars are blue because of the constant temperature excellent rock climbing	relatively undeveloped need guidebook and exposure mountaineering school
Golf	medium difficulty therefore more ‘drive-by’ appeal golf through the river valley affordability old growth trees	negative development attitude of existing members and management
Canoeing/Kayaking	the rivers all flow to downtown large uncrowded lakes and rivers sea kayak up the Columbia River lower water than Golden…family opportunities	set up a tour from Revelstoke to Nakusp and make it famous tour company instruction school whitewater experience
White Water Rafting	family oriented
Bird Watching	Columbia River valley is major bird migration fly-way	Tour/guiding company
Horseback Trail Riding	accessible alpine terrain	marketing
ATV Touring	decommissioned logging roads strong local ATV club	marketing
Lake Revelstoke	140km of excellent fishing	virtually undeveloped need minimal facilities …garbage …washrooms to encourage development fishing is excellent…need marina fishing resort
Festivals and Events	Kokanee Ball Tournament Mountain Arts Festival Mountain Beats and Blues Festival Logger Sports Days a perfect town for festivals	need professional event management bird watching is unbelievable organize more sporting events, demo days, races we need to be on the circuit
Culture and Entertainment	nightly music in the Plaza (seasonal) active local theatre society new Visual Arts Centre	encourage artisans to move to Revelstoke need an outdoor theatre show on our mountain history

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The City of Revelstoke
Box 170 - 216 Mackenzie Avenue
Revelstoke BC Canada V0E 2S0
Phone: (250) 837-2161 Fax: (250) 837-4930

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