Growth Projections - Revelstoke Snowmobile Strategy

Between 1995 and 2000, the number of snowmobile trail passes sold in B.C. increased from 4,400 to 8,501, just under 200% (Source: Clayton Prince, 2002: Draft Snowmobile Market Development Study for Valemount)

Based on the data collected at Boulder Mountain over the past decade, there has been a dramatic increase in the number of visitors who come to Revelstoke to snowmobile. Trail registrations have grown by 600% in this time period. Moreover, in the last four seasons, 1998-99 to 2001-02, the number of registrations has almost doubled, from 6,000 to just under 12,000.

There is every reason to believe that growth will continue although probably at a lower level. Several studies note the growing interest of the “boomer” generation in adventure travel, and the increasing interest of an aging population in motorized recreation. While the snowmobile market is still male dominated, the demographics of snowmobilers is showing a trend toward more family trips. This means that growth could be expanded as larger family groups visit in addition to the regular “dedicated” snowmobile visitors.

During the course of discussions with the Steering Committee for this project, it was projected that over the next five years visitations will increase from 22,000 to 30,000.